š About me
Iām a Senior Product Designer who loves solving problems and creating intuitive experiences that make a real impact. With experience in retail, finance, e-commerce, education, and health tech, I focus on designing solutions that connect digital and real-world interactions seamlessly.
I thrive on tackling complex challenges, and working closely with teams to turn insights into meaningful products. For me, design encompasses more than just aesthetics; it aims to improve functionality for users while supporting business growth.
I thrive on tackling complex challenges, and working closely with teams to turn insights into meaningful products. For me, design encompasses more than just aesthetics; it aims to improve functionality for users while supporting business growth.
š§š¾āš»Ā Current Role - Senior UX/UI consultant at YLD
Iām co-leading UX and UI design on a strategic internal project to unify multiple products into a cohesive platform. Working collaboratively, we delivered a clickable prototype in the initial phase to support an executive presentationāshowcasing a shared product vision with minimal delivery risk.
My role covers end-to-end design: from aligning experiences across products and applying a shared design system, to prototyping and validating ideas through user feedback. I collaborate closely with stakeholders and cross-functional teams to simplify workflows, improve usability, and ensure design decisions are both user-centred and technically feasible.
The project has now moved into an expansion phase, where Iām refining and scaling the designs, incorporating UX research, and helping shape the long-term direction of the platform.
šŖCore skillsĀ
Stakeholder management
Persona definition
Competitor analysis
Workshop facilitation
User flow creation
Experience workshops leadership
Inclusive design and accessibility compliance
Design sprint, prototyping, and iteration
User testing and feedback analysis
Visual design and handover