šŸ˜Š About me
Iā€™m a Senior Product Designer who loves solving problems and creating intuitive experiences that make a real impact. With experience in retail, finance, e-commerce, education, and health tech, I focus on designing solutions that connect digital and real-world interactions seamlessly.

I thrive on tackling complex challenges, and working closely with teams to turn insights into meaningful products. For me, design encompasses more than just aesthetics; it aims to improve functionality for users while supporting business growth.
šŸ§‘šŸ¾ā€šŸ’»Ā Current Role - Senior UX/UI consultant at YLD
Iā€™m leading UX and UI design on a strategic internal project, aimed at unifying multiple products into a cohesive platform. The initial phase focused on rapidly delivering a clickable prototype to support an executive presentationā€”showcasing a clear, consistent product vision with minimal delivery risk.
My role covers end-to-end design: from aligning experiences across products and applying a shared design system, to prototyping and validating ideas through user feedback. I collaborate closely with stakeholders and cross-functional teams to simplify workflows, improve usability, and ensure design decisions are both user-centred and technically feasible.
The project has now moved into an expansion phase, where Iā€™m refining and scaling the designs, incorporating UX research, and helping shape the long-term direction of the platform.
šŸŖ„Core skillsĀ 
Stakeholder management
Persona definition
Competitor analysis
Workshop facilitation
User flow creation
Experience workshops leadership
Inclusive design and accessibility compliance
Design sprint, prototyping, and iteration
User testing and feedback analysis
Visual design and handover
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