M&S Digital Rewards
Optimisation
The Team
Christian Mtima: Product Designer
Ramesh R: Front-End Developer
Sandy F: Product Manager
Challenge
To enhance the Digital Rewards platform by updating the system with a new component library while ensuring compliance with the bank's design standards. Additionally, we aimed to improve the overall customer experience based on user data and insights, as well as ensure accessibility compliance with WCAG (Web Content Accessibility Guidelines).
Solution
To address these challenges, I integrated a new component library across all Rewards journeys, creating a cohesive and modern user interface. I ensured that all design elements adhered to the bank's established design guidelines for consistency and professionalism. By analysing user data, we identified pain points and opportunities for improvement, leading to a comprehensive redesign of the acquisition page and Digital Rewards Account management page. Importantly, I also focused on accessibility compliance, ensuring that the platform met WCAG standards to provide an inclusive experience for all users, including those with disabilities.
Results
TBC
Account management
Account Linking
User Flows
